I. Project Content
The project with an annual output of 30,000 tons of craft beer is located in Shuidu Industrial Park, Danjiangkou Economic Development Zone.
II. Project Type
Massive health industry
III. Necessity and Basis of Project Construction
First, under the background of the increasingly saturated mass beer, Chinese beer market is showing a trend of rapid development of high-end products. Subsequently, the craft beer market is favored by more and more people, and the craft beer has increased significantly.
Second, beer sales in rural areas has grown rapidly. After the per capita income in rural areas exceeds USD 1,000, it will drive the rapid growth of beer consumption.
Third, the beer market in central and western regions has grown rapidly. With the implementation of income structure adjustment policy, the income of central and western regions will grow rapidly in the future, and the huge space for beer consumption will be opened.
Danjiangkou is adjacent to Henan and Shaanxi. There is Shiyan, Xiangyang, Suizhou, Jingmen, Shennongjia, Nanyang, Shangluo and other cities within a 300-kilometer transportation radius centered on Danjiangkou, with a potential beer consumption market of about 30 million people.
Danjiangkou is an industrial eco-tourism city located at the eastern edge of the second tier of terrain in China. It is located in the central and western regions of the country. It is a buffer zone for mature beer enterprises in the eastern coast to move westward. Danjiangkou is a bridgehead for beer enterprises to fully develop and occupy the beer market in central and western regions. It is an ideal place for beer enterprises to invest and build factories.
Danjiangkou Reservoir has a total storage capacity of 33.9 billion cubic meters and a water area of 1,050 square kilometers. The water quality has been maintained at the Class I drinking water standard for many years. The water quality is excellent, the salinity is low, the pH value and total hardness are moderate, and the main ion content in water is within the normal range. Thus, it can be directly drunk. Danjiangkou can be called the "world's largest waterworks" and is known as the "water city in China".
IV. Investment Estimate and Fund Source
The total investment is RMB 300 million, and the fund is raised by the enterprise itself.
V. Financial Analysis and Evaluation
After the completion of the project, the annual sales revenue will reach RMB 1.2 billion, and the profit margin will be 10%.
Danjiangkou Investment Promotion Service Center
VIII. Contacts and Contact Details
徐牧 13971933080 0719-5239196
Xu Mu: 13971933080; 0719-5239196